Work Experience
Achievements and Adventures
Sep. 2024 - Present
Consumer Insights & Data Analyst
Insights' Edge
Chicago, IL
Conducted end-to-end market research — including survey design, distribution, and analysis — to assess consumer sentiment and brand preferences for clients such as KFC, MSC Cruises, and BetMGM. Uncovered actionable insights to identify high-value segments, re-engage underperforming audiences, and refine customer acquisition strategies, driving more effective advertising and campaign performance. (Client: Highdive)
Jun. 2024 - Aug. 2024
Marketing Strategist
QIAGEN
Chicago, IL
Conducted in-depth medical diagnostic market research and competitor analysis across the US and EU, identifying strengths and strategic opportunities. Developed cost analysis and customer segmentation strategies to drive oncology workflow adoption, aiming for a 10% YOY market share growth, and leveraged quantitative and qualitative insights to enhance market penetration.
Mar. 2024 - Jun. 2024
Marketing Consultant
Helping Hand
Evanston, IL
Created data-driven marketing strategies and communication plans to enhance brand visibility and social impact, supporting underserved communities through education and job training initiatives.
Sep. 2021 - Dec. 2022
Research Assistant
University of Washington,
Center for Sales and Marketing
Strategy
Seattle, WA
Conducted in-depth research on data privacy regulations’ impact on business performance, delivering insights to mitigate legal risks and strengthen business planning. Collaborated with academic professionals to guide strategy and optimize operations in response to evolving regulatory demands.
Education
2023 - 2024
Master of Science (STEM)
Integrated Marketing Communications
Northwestern University
Evanston, IL
Medill's Integrated Marketing Communications (IMC) program has equipped me with a strong foundation in marketing principles, consumer behavior, and strategic management.
IMC is a strategic, innovative approach that drives performance by engaging and communicating with consumers and other stakeholders. By combining qualitative consumer insights with large-scale analytics, IMC develops strategic communications and content to build and sustain strong brands.
2018 - 2022
Bachelor of Arts
Major:
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Psychology
Minors:
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Data Science
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Business Administration
University of Washington
Seattle, WA
My undergraduate experience provided a well-rounded foundation in psychology, data science, and business.
Majoring in psychology, I gained insights into human behavior and mental processes, along with skills in critical thinking, research methods, and ethical decision-making.
In data science, I developed strong analytical abilities to interpret complex data, while my business studies equipped me with essential acumen in finance, accounting, and information systems, enabling effective collaboration across diverse teams.
2016 - 2018
High School Diploma
Wilbraham & Monson Academy
Wilbraham, MA
Leaving home in Taiwan to study at a rigorous boarding school in the U.S. was a life-changing experience. Being on my own taught me resilience and responsibility in ways I hadn’t known before. Living with students from all over the world opened my heart and mind, shaping me into a more independent, collaborative, and confident person. This journey became a part of me — a blend of cultures and lessons that I’ll carry forever.
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Activities:
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Girl's Varsity Volleyball Team
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Varsity Riflery Team — High School League Champion
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Dormitory Prefect
Skills & Expertise
Consumer-Centric Marketing
Market Research
Consumer Insights
Competitive Analysis
Brand Architecture & Strategy
Customer Segmentation
SQL
Tableau / Gephi
R
Google Analytics
Python
Qualtrics
Microsoft office
Canva / Wix
Data Storytelling
Cross-Functional Collaboration